Kipling online design

design and write online campaign material for this international brand. For every story I dive into the heart and brain of the Imaginista, Kiplings’ customer profile. Every piece of copy I write is designed to connect to her core sense of self, and encourage her to indulge her creative side. I infuse light-hearted inspiration into the designs at every turn and build brand loyalty by guiding the customer through an engaging sales funnel of social, newsletters and landing pages.

Check out some of the stories here below…

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